In January 2018, I co-founded Vintage Blue, a student-run apparel venture focused on sustainability and creative empowerment. As Creative Director, I led brand identity, content creation, and creative strategy. My tenure included spearheading two signature initiatives: Originals and Intersections.
Originals was a blog platform showcasing stories of prominent Tar Heels. Over two years, I selected feature subjects, conducted interviews, organized photoshoots, and oversaw production for 19 compelling stories.
In Fall 2018, Vintage Blue launched Intersections, an exhibition celebrating the work of seven talented artists. I photographed and interviewed each artist, producing stories that highlighted their journeys, challenges, and achievements. The event created a space for the UNC community to celebrate creative expression and engage in meaningful dialogue. The success of Intersections revealed a demand for a permanent venue where students could buy and sell art, inspiring future iterations of the project. This work earned me a “Dreamers-Who-Do” sponsorship from Innovate Carolina and a “Discovery Fund” grant from the Morehead-Cain Foundation.