PUMA

During the 2019–2020 academic year, UNC FashionMash engaged in a year-long market challenge for PUMA, developing working prototypes of environments, consumer experiences, and products.

Experiential design students collaborated under the guidance of EP+Co. to design an immersive experience for PUMA’s entrance into the e-gaming market.

My colleague and I were responsible for creating the central installation of the space. We conceptualized a piece that reimagined the PUMA logo as a motherboard, repurposing discarded televisions, computers, keyboards, wires, and floppy disks to simulate the complexity of a processing unit.

At the conclusion of the semester, we unveiled The PUMA League, an interactive space for community members to enjoy.